Coffee is one of the largest commodities worldwide. By creating a brand where 50¢ from each bag sold benefits animal organizations, money and awareness can both be raised through cause related marketing.
I asked 4 different organizations if I could design a bag for them. They were PACT for Animals, Faithful Friends Animal Society, The Wildlife Clinic at the Schuylkill Center and the David Sheldrick Wildlife Trust. Each cause has its own blend. This is an ongoing project. For more information, please visit kismetcoffeeco.com